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Pre-Paid Legal Leads - Three Strategies, Which Is Most Productive?
Prepaid Legal leads can make the distinction between success and total loss in your network marketing business. But, not all leads are born equal.
Whether you decide to buy leads or create your own, there are 3 main "types" or categories that you'll find handy in growing your Prepaid Legal business:
1. Possible customers. These prospects are interested in one of your products or services. If happy, they may be thoughtfully introduced to your business with reasonable success. But, they didn't start out with an interest in making a profit, and they're going to need a lot of education.
2. Opportunity seekers. These individuals are looking for a chance to make money. They may or may not be serious, that's for you to determine. Also, they may or may not have specific interest in multi-level marketing or Pre-Paid Legal Services. Your responsibility will be to find the sincere ones, allay their concerns and guide them into your program.
3. Active network marketers. These leads are already in an opportunity, and seeking leadership in how to be a winner. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of network marketing, and 2) they've proven it with their money by enrolling in a program.
The finest prepaid legal leads are those in the latter group: active multi-level marketers.
Why?
Well, as discussed above, you are sure they have an interest in making a profit with multi-level marketing. You aren't going to hear them say, "Is this one of those ponzi schemes?" and other such ridiculous questions. They're past that; they know better.
They also understand the profession better than someone who's never been in multi-level marketing. So, once they sign up to your downline and get through training, they'll yield results much more quickly (and with less guidance) than a regular person.
Lastly, they likely know other active network marketers: their sponsor, front line, and even cross-line distributors they bonded with at their company conference. These are the kind of individuals you want as a Prepaid Legal Associate in your organization.
They're in a business, though, and not necessarily looking to embark upon something else. It's your job to softly, and carefully, pique their attention without setting off any landmines.
The best way to do this is to start with an offer that assists them in their existing opportunity... something not even related to your program. Something generic, like promotional tools or coaching.
Secure their trust, and prove your worth to them by showing them how to move forward with their existing program. Show them that, unlike their existing sponsor, you are teaching them things that yield results. But make it apparent that the only people who get your full focus are the people contributing to your financial success.
At that time, working with your group will be the next reasonable action.
In summary, you can target potential customers, you can target opportunity seekers, or you can pursue active network marketers. Of the three, active multi-level marketers have the utmost potential to explode your team with the least effort. Focus your effort there, and your check will be transformed.
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