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Article Promotion - Comparing Your Profitability Against The Articles You Write
Many people use article marketing to advertise their websites. Utilizing articles for this purpose can afford proof of your credentials to share knowledge to the broader internet community.
If you are involved in this promotion method have you ever stopped to consider to what extent this activity of article marketing is bringing in income for your online efforts. If not, you are highly recommended to spend some time correlating revenue to article marketing.
While article marketing includes many variables such that an exact calculation of advantages in financial terms is difficult, we cannot forget the fact that when it comes to profitability of any internet business, we must reckon in terms of dollars and cents.
Here statistics play a large part in correlating revenue to articles and I wish to propose a way that you can check your article marketing statistics.
Simple calculations can help to project revenue to the quantity of articles we write, even though there are factors specific only to a specific author that are not common to any other individual.
Over a certain time of, for example, 6 months, a writer of different articles can graph receipts derived from article writing with the "y" axis as Revenue and the "x" axis of the graph as the number of articles prepared, every time maintaining the number of article depositories to which the article was sent at a constant figure.
For example if you are marketing these articles to sites such as ezinearticles.com or goarticles.com, your revenue that goes to the "y" axis is the payout derived for the month from using just article marketing, and the "x" axis will be the number of articles sent.
Over a period of 6 months, you will have adequate documentation on the graph to draw a straight line that goes through most of the points on the graph where the line is represented by the equation y=mx+c
The function of the regressed straight line will show that the income derived is a function of "m" which is the slope of the line, and a constant "c".
The constant "c" is the value at which the straight line cuts the "y" axis and this is the particular part which stems from the author and is an indication of his skills in writing, his craft of writing, his command of the language and factors that only the individual demonstrates.
By studying income obtained against number of articles submitted, keeping other factors constant, it will be possible to get an indication of the quality of the author's writing and form a rough basis to forecast further income to the number of articles planned for submission, ignoring other factors such as keyword choice, onsite and offsite search engine optimisation which are not included in the study, and only on the basis of the individual's writing "flair" and talent as measured by the constant "c".
This is by no means exact; but recording statistics and charts like these is useful in helping the marketer become aware of sudden trend changes, especially where performance drops.
He can then consider what has caused this change and highlight details that may be otherwise missed.
Many use software to record earnings, but most scripts do not include graphical analysis. When the charting is done by hand the internet marketer notices sudden fluctuations or is able to plan what to alter to attract more revenue.
He can go deeper to ask this question: " Since the revenue is directly proportional to the slope of the revenue line, what factors will change the slope?".
Knowing these factors, he can vary them and test the changes.
By correlating revenue with articles written, the internet marketer can forecast profitability, no matter how rough the estimate. He has on his hands a set of statistics to use for more analysis, or in marketing terms "testing".
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